Tag Archives: alternative therapies

Life is a constant exchange, of beauty and wisdom

Why You Need To Know About Social Media For Your Yoga Business, Even If You Don’t Think You’ll Ever Use It

Things used to be much simpler. If you set up a yoga class you might make some posters and/or flyers for your local area, list it in the Yellow Pages or the Free Ads, pop an advert in the local paper.

But nowadays people say you have to be on Twitter. And Facebook, Instagram and Google too. Perhaps you’ve even been told to send out e-newsletters or create You Tube videos? Even worse, someone might have suggested that you take bookings for your yoga class online.

But none of this seems relevant to you because the people that come to your class don’t use Twitter. Or book online.

Or do they?

77% of people in the UK bought something online in the last month. For every person in the UK there are 3.1 devices connected to the internet.

The UK population is the global number one when it comes to online activity! And those who are not using the internet themselves are doing so indirectly – by asking friends and family to research, or buy, online for them.

So maybe your customers are using Google, or Twitter, or Facebook.

For many yoga teachers being ‘online’ is not a priority. Delivering good quality yoga classes to loyal and committed students comes much higher up than working out how to use technology to send a Tweet or build a website. And so it should.

But as times change, faster than ever before, so do the needs of our yoga students. They are going to be searching online for classes near them, and if your class doesn’t appear on Google, then they won’t know it exists.

And we want them to know we exist so that we can share the amazing work that we do. Ironically the more we live our lives online, the more we need yoga!

It’s OK, you don’t necessarily have to become a master of Instagram selfies, or the top hit on You Tube. But you might want to have a mobile friendly website, an email list that doesn’t breach Data Protection rules and a way of reaching your customers on Facebook.

Knowing what is out there for you to use, so you can pick and choose what might help you reach your potential customers is vital to keeping your classes vibrant and alive with students. And you might even find that some of these tools, like e-newsletters and online booking actually reduce the admin workload that you have to deal with on a daily basis, and increase your income at the same time.

Of course it is essential that all this is done with the right attitude and intention, with honesty and integrity.

I call it marketing with ahimsa. Reaching out in the spirit of non-violence. Non-violence to your customer and, very importantly, non-violence to you as a teacher. It’s about finding ways to absorb these new approaches to marketing into your business without it being something you find uncomfortable or difficult.

I’m offering a day workshop of insight into all this on Friday 20 October 2017 at Inside Out Yoga Studio near Wakefield. We’ll look at the main social media networks, and a few key tools that I know will really help your yoga business flourish. But we’ll also be doing some lovely Dru Yoga to help remove any fear that you might have about trying out these things.

Advance Booking can be made online here

Or you can email or call me to ask questions or book over the phone:

lucy@omlinetraining.com
07751520889

Friday 20 October 2017
9:30 – 3:30pm
Inside Out Yoga Studio, Acanthus Golf Centre, Wakefield WF3 1SL
Find out more

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Create an online client registration form for yoga classes with Google Forms

Do you need your clients to give you information about themselves prior to coming to a yoga class or a therapy treatment? A really easy way to do this is to create an online form that sits on your website, so your new client can easily find it and send you the details you need without lots of emails or paper changing hands.

I have experimented with a few ways to do this but have found Google Forms to be a neat and free way to do it.

How do you create a Google Form?

  1. You need a Google account – if you don’t have one they are free and easy to set up. Go to www.google.com and create a sensible username (you might use this more in the future and regret using something silly!) and set a password (make sure it is secure, you are going to be collecting personal data)
  2. Go to your Google Drive
  3. Click ‘Create’ and select Form
  4. Choose a template – keep it simple if you are adding it to your website so the designs don’t clash
  5. Start by adding a name for your form
  6. Then add in a title that your clients will see and a short description explaining what the form is for
  7. Add your fields – you can add text fields for name, address etc., multiple choice fields for things such as health conditions, checkboxes for yes and no answers and paragraphs for questions with longer, narrative answers
  8. You can set some questions to have required answers so have a think about what you absolutely need to know and what is just desirable, this will help your client fill in the form and not get frustrated if they don’t have an answer for everything, but also ensure the crucial information is not skipped over
  9. Preview your form and check that it works – make up a dummy client and fill in the answers so you know they make sense – and submit the form
  10. Return to the form and click on Responses (which should now show a 1 next to it). ‘View responses’ and it should offer to let you see them in a spreadsheet, which you should say yes to. From now on it will save all your responses in this spreadsheet, which is saved in your Google Drive and can be accessed independently to your form
  11. Go to the menu and chose File and then ‘Embed my form’, copy the code and paste that it into the HTML view of a new page of your website
  12. Publish your page on your website
  13. Bingo – you have a fully functioning form on your website. And if you need to update it, all you have to do is edit the Google Form and it will automatically update on your website
  14. Finally a note about data – when collecting personal data from clients you must abide by the Data Collection Act

Good luck with building your form.

If you do get stuck, which I am sure you won’t, or feel you’d rather get someone else to do it for you, then get in touch. I can build your form, and depending on how your website is built and hosted, add it to your site for you.

Prices start at just £20 for a basic form.

Email lucy@omlinetraining.com if you’d like to find out more.