Tag Archives: gmail

Life is a constant exchange, of beauty and wisdom

Why You Need To Know About Social Media For Your Yoga Business, Even If You Don’t Think You’ll Ever Use It

Things used to be much simpler. If you set up a yoga class you might make some posters and/or flyers for your local area, list it in the Yellow Pages or the Free Ads, pop an advert in the local paper.

But nowadays people say you have to be on Twitter. And Facebook, Instagram and Google too. Perhaps you’ve even been told to send out e-newsletters or create You Tube videos? Even worse, someone might have suggested that you take bookings for your yoga class online.

But none of this seems relevant to you because the people that come to your class don’t use Twitter. Or book online.

Or do they?

77% of people in the UK bought something online in the last month. For every person in the UK there are 3.1 devices connected to the internet.

The UK population is the global number one when it comes to online activity! And those who are not using the internet themselves are doing so indirectly – by asking friends and family to research, or buy, online for them.

So maybe your customers are using Google, or Twitter, or Facebook.

For many yoga teachers being ‘online’ is not a priority. Delivering good quality yoga classes to loyal and committed students comes much higher up than working out how to use technology to send a Tweet or build a website. And so it should.

But as times change, faster than ever before, so do the needs of our yoga students. They are going to be searching online for classes near them, and if your class doesn’t appear on Google, then they won’t know it exists.

And we want them to know we exist so that we can share the amazing work that we do. Ironically the more we live our lives online, the more we need yoga!

It’s OK, you don’t necessarily have to become a master of Instagram selfies, or the top hit on You Tube. But you might want to have a mobile friendly website, an email list that doesn’t breach Data Protection rules and a way of reaching your customers on Facebook.

Knowing what is out there for you to use, so you can pick and choose what might help you reach your potential customers is vital to keeping your classes vibrant and alive with students. And you might even find that some of these tools, like e-newsletters and online booking actually reduce the admin workload that you have to deal with on a daily basis, and increase your income at the same time.

Of course it is essential that all this is done with the right attitude and intention, with honesty and integrity.

I call it marketing with ahimsa. Reaching out in the spirit of non-violence. Non-violence to your customer and, very importantly, non-violence to you as a teacher. It’s about finding ways to absorb these new approaches to marketing into your business without it being something you find uncomfortable or difficult.

I’m offering a day workshop of insight into all this on Friday 20 October 2017 at Inside Out Yoga Studio near Wakefield. We’ll look at the main social media networks, and a few key tools that I know will really help your yoga business flourish. But we’ll also be doing some lovely Dru Yoga to help remove any fear that you might have about trying out these things.

Advance Booking can be made online here

Or you can email or call me to ask questions or book over the phone:

lucy@omlinetraining.com
07751520889

Friday 20 October 2017
9:30 – 3:30pm
Inside Out Yoga Studio, Acanthus Golf Centre, Wakefield WF3 1SL
Find out more

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Stay Safe Online – Why You Need to Change all Your Passwords Now

One of the things that puts people off using online services is security. There are scare stories and hoaxes all the time but real security breaches are actually quite rare.

However in the last week a genuine threat was discovered and it effects a number of commonly used services – such as Facebook, Gmail, Yahoo, Twitter, Instagram and many more – it is so far reaching it means it will impact on everyone. The name given to it is Heartbleed

The likelihood that your password, or personal data, has fallen into the wrong hands is small but it is advisable to start changing all your passwords straight away. Some services who have fixed the problem will email you to tell you to change your password this so if that happens don’t ignore it. Particularly if you use these services for your yoga business.

When you do change your passwords try to not use the same one for everything – it is important to use secure passwords rather than ones you can easily remember.

I use a service called Last Pass – it saves all your passwords for you and generates new secure passwords you can use so you don’t have to think new ones up all the time. And it can do security checks for you so you can check if any of the websites or services you used have been compromised by security problems like Heartbleed. It’s very simple. And I really can’t recommend it enough.

If you need help with any of this or have any questions about it please get in touch – leave a comment below or email me on lucy@omlinetraining.com