Tag Archives: marketing

Life is a constant exchange, of beauty and wisdom

Why You Need To Know About Social Media For Your Yoga Business, Even If You Don’t Think You’ll Ever Use It

Things used to be much simpler. If you set up a yoga class you might make some posters and/or flyers for your local area, list it in the Yellow Pages or the Free Ads, pop an advert in the local paper.

But nowadays people say you have to be on Twitter. And Facebook, Instagram and Google too. Perhaps you’ve even been told to send out e-newsletters or create You Tube videos? Even worse, someone might have suggested that you take bookings for your yoga class online.

But none of this seems relevant to you because the people that come to your class don’t use Twitter. Or book online.

Or do they?

77% of people in the UK bought something online in the last month. For every person in the UK there are 3.1 devices connected to the internet.

The UK population is the global number one when it comes to online activity! And those who are not using the internet themselves are doing so indirectly – by asking friends and family to research, or buy, online for them.

So maybe your customers are using Google, or Twitter, or Facebook.

For many yoga teachers being ‘online’ is not a priority. Delivering good quality yoga classes to loyal and committed students comes much higher up than working out how to use technology to send a Tweet or build a website. And so it should.

But as times change, faster than ever before, so do the needs of our yoga students. They are going to be searching online for classes near them, and if your class doesn’t appear on Google, then they won’t know it exists.

And we want them to know we exist so that we can share the amazing work that we do. Ironically the more we live our lives online, the more we need yoga!

It’s OK, you don’t necessarily have to become a master of Instagram selfies, or the top hit on You Tube. But you might want to have a mobile friendly website, an email list that doesn’t breach Data Protection rules and a way of reaching your customers on Facebook.

Knowing what is out there for you to use, so you can pick and choose what might help you reach your potential customers is vital to keeping your classes vibrant and alive with students. And you might even find that some of these tools, like e-newsletters and online booking actually reduce the admin workload that you have to deal with on a daily basis, and increase your income at the same time.

Of course it is essential that all this is done with the right attitude and intention, with honesty and integrity.

I call it marketing with ahimsa. Reaching out in the spirit of non-violence. Non-violence to your customer and, very importantly, non-violence to you as a teacher. It’s about finding ways to absorb these new approaches to marketing into your business without it being something you find uncomfortable or difficult.

I’m offering a day workshop of insight into all this on Friday 20 October 2017 at Inside Out Yoga Studio near Wakefield. We’ll look at the main social media networks, and a few key tools that I know will really help your yoga business flourish. But we’ll also be doing some lovely Dru Yoga to help remove any fear that you might have about trying out these things.

Advance Booking can be made online here

Or you can email or call me to ask questions or book over the phone:


Friday 20 October 2017
9:30 – 3:30pm
Inside Out Yoga Studio, Acanthus Golf Centre, Wakefield WF3 1SL
Find out more

Why Should a Yoga Teacher Have a Facebook Page?

Unless you are very lucky and have classes that fill themselves, you will be familiar with the need to market your yoga business to new students. Having a presence on the internet is a good way to do this, especially if you are teaching in a big city where it is harder to use word of mouth to advertise.

But being online isn’t just about marketing your classes, it is also about presenting yourself to the world in the same way you do in person – as a Yogi. You want new and existing students to be able to access information, wisdom and advice as well as just find out where you hold your classes.

I am a web editor by day and I spend a lot of time thinking carefully about how to present my place of work in the best possible light online. The irony of course is that when I get home at night, the last thing I want to do is sit in front of my computer – I would much rather use the time to practice yoga.

So how can you maximise your time so you spend less on the computer and more on the mat?

Here a few tips to get you started:

  • Update your Facebook page regularly. You can upload photos, videos, links and inspiring quotes. You can also connect to other Yogis around the world, as well as your existing and potential students
  • Think carefully about what you write. The things you put on your facebook page (and your own personal profile if you have one) can be seen by many people so be aware of how you are communicating. Try to be positive and uplifting and you will see this has a great impact on others
  • Use your website as a resource. If you use the internet to find inspiration from other Yogis and well-being practitioners, make sure you show this on your website. Link to other people’s websites and share their photos, videos and blogs. Just make sure you always ask permission and credit people properly

If you want to talk more, get in touch. I offer one-to-one and small group sessions for yoga teachers and well-being practitioners on how to get started and making the best of your online presence, as well as copy writing and editing to help you get the words from your head and onto the screen.

Email me on lucy@omlinetraining.com or leave me a message at http://www.facebook.com/omlinetraining