Tag Archives: social media

Testimonial from Graham Stones, Broken Yogi

“I recently worked with Lucy Bannister to help me get a little more savvy about how to use social media with my business. I run a service called Broken Yogi which provides treatment and yoga anatomy workshops for Broken Yogis, dancers and keen sports people.

Broken Yogi logo

I love my work but it’s hard running a business yourself, there is always so much to do. I want to spend my time focussed on my actual work which is why, for a long time I had been putting off learning social media. There were a few reasons that were stopping me from learning about it. Firstly I thought that it was going to be a long and difficult process getting to grips with it. Secondly I had been to a number of therapist conferences where there is always someone advertising their expertise on social media but it all seemed like a big financial commitment. Thirdly the people teaching these courses seemed a bit corporate and lacked the authenticity and ethical approach which I felt was so important.

When I met with Lucy there was much more of a personal and friendly approach, like hanging out with a good friend, it  didn’t seem worky or corporate at all. Her friendly and enthusiastic manner make it a joy to work with her and she is clearly very knowledgable and experienced in what she does. I found that her experience as a yoga teacher made the process so much more applicable to what I do, it means that I am not getting lost in unnecessary tangents of  social media. She has a great ability of keeping things focussed and specific to your needs which I greatly appreciate, the sign of a fantastic teacher.

As well as making the process feel more comfortable, working with Lucy gave me clarity of how I could use social media in an authentic and ethical way that fitted my beliefs. She is someone who not only has real professional experience in this field but also understands where we are coming from as yoga teachers and therapists.

I’m always looking to learn from great people and Lucy is definitely on my list of people to go to. Not only did Lucy cover everything I wanted to know but she also knew more about what I wanted than I did. She is exceptionally generous in her knowledge and obviously loves sharing her skills and experience to help people like me. I came away with much more than I thought I would! It really has been a huge help and like all masters she made it all seem so easy.

Social media doesn’t have to be hard, difficult, time consuming or scary, I only wish I’d met Lucy sooner. A lesson with Lucy is like plugging into the Matrix – Don’t waste anymore time, if you’re lucky enough to have found Lucy – use her. I promise you will not regret it and you will get more from it that you can imagine. We all want to hear what you have to say.”

Graham Stones
Physical therapist and Yoga teacher
www.brokenyogi.com
Facebook: www.facebook.com/BrokenYogi

 

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Stay Safe Online – Why You Need to Change all Your Passwords Now

One of the things that puts people off using online services is security. There are scare stories and hoaxes all the time but real security breaches are actually quite rare.

However in the last week a genuine threat was discovered and it effects a number of commonly used services – such as Facebook, Gmail, Yahoo, Twitter, Instagram and many more – it is so far reaching it means it will impact on everyone. The name given to it is Heartbleed

The likelihood that your password, or personal data, has fallen into the wrong hands is small but it is advisable to start changing all your passwords straight away. Some services who have fixed the problem will email you to tell you to change your password this so if that happens don’t ignore it. Particularly if you use these services for your yoga business.

When you do change your passwords try to not use the same one for everything – it is important to use secure passwords rather than ones you can easily remember.

I use a service called Last Pass – it saves all your passwords for you and generates new secure passwords you can use so you don’t have to think new ones up all the time. And it can do security checks for you so you can check if any of the websites or services you used have been compromised by security problems like Heartbleed. It’s very simple. And I really can’t recommend it enough.

If you need help with any of this or have any questions about it please get in touch – leave a comment below or email me on lucy@omlinetraining.com

Why Should a Yoga Teacher Have a Facebook Page?

Unless you are very lucky and have classes that fill themselves, you will be familiar with the need to market your yoga business to new students. Having a presence on the internet is a good way to do this, especially if you are teaching in a big city where it is harder to use word of mouth to advertise.

But being online isn’t just about marketing your classes, it is also about presenting yourself to the world in the same way you do in person – as a Yogi. You want new and existing students to be able to access information, wisdom and advice as well as just find out where you hold your classes.

I am a web editor by day and I spend a lot of time thinking carefully about how to present my place of work in the best possible light online. The irony of course is that when I get home at night, the last thing I want to do is sit in front of my computer – I would much rather use the time to practice yoga.

So how can you maximise your time so you spend less on the computer and more on the mat?

Here a few tips to get you started:

  • Update your Facebook page regularly. You can upload photos, videos, links and inspiring quotes. You can also connect to other Yogis around the world, as well as your existing and potential students
  • Think carefully about what you write. The things you put on your facebook page (and your own personal profile if you have one) can be seen by many people so be aware of how you are communicating. Try to be positive and uplifting and you will see this has a great impact on others
  • Use your website as a resource. If you use the internet to find inspiration from other Yogis and well-being practitioners, make sure you show this on your website. Link to other people’s websites and share their photos, videos and blogs. Just make sure you always ask permission and credit people properly

If you want to talk more, get in touch. I offer one-to-one and small group sessions for yoga teachers and well-being practitioners on how to get started and making the best of your online presence, as well as copy writing and editing to help you get the words from your head and onto the screen.

Email me on lucy@omlinetraining.com or leave me a message at http://www.facebook.com/omlinetraining